MD writes...

Continuing speculation in the market about the imminent sale of their European drinks business. The European business is, in fact, an object lesson in How Not To Do It. However, Schweppes still has a good European franchise and appears particularly strong in Spain (amongst other places). Yet where is the advertising? Certainly there is none that I am able to recall in the UK.

A few years ago they purchased Orangina - yet can you get in the UK? No, or at least not through the regular distribution channels. It's a great product but they've no doubt been stitched up by Coca-Cola and are not permitted to distribute in the UK. It looks as though the only place it is seriously pushed is France. It is a similar tale for the other Schweppes fizzy drinks.

The mooted sale price of circa £1bn sounds low. Well done chaps - really earning your bonuses.

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