Most if not
all advertising by financial services businesses is aspirational rather than functional.
That is, the quality of the product is secondary to what it can do for your image
Usually the spots that pass with numbing regularity on Bloomberg news are no more than metaphorical honey traps for the retail market. But today there exists one spot that takes it a stage further.
Interactive Brokers has a suite of products and services offering excellent functionality. Yet they have settled on this way to sell them:
- Boys - if possible, fit school in around your trading. Get rich with trading. Get the girl.
- Girls - find Skippy.