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The need for all this content has put a strain on a marketer’s day and made distribution of content a massive problem. Marketing automation helps to solve a lot of this content problem by giving marketers an automated way to distribute their content and by opening up more time in their day to create more content instead of managing a database. The need for content isn’t going away. Content is only getting more important, which means that the problem of distributing content, and following up with people after they have engaged with your content, is only getting harder as well.


Marketing automation makes content distribution and follow-up very easy. With the new release of Google’s Hummingbird, the content imperative has been driven to a new level. Hummingbird is the latest release on the Google algorithm for sorting search engine results. It now puts more emphasis on content, helping people answer questions rather than just supplying keyword matches. Most marketers are creating many forms of content. Here are just a few of the many types of content you should be considering.


People are beginning their research process on Google. Many marketers have turned to search engine optimization (SEO) and search engine marketing (SEM) to capitalize on these searches and help drive more leads into their pipeline.