Implementing an SEO campaign can be a daunting task for small businesses. With so many articles explaining SEO tips and tricks, it can quickly become overwhelming.
Have an SEO strategy before designing your website
Your website’s design can significantly impact whether you rank in search engines, directly or indirectly. Considering your website’s structure before you start, you can strategically plan how to drive traffic to your website. First, we need to consider these page structure elements. You should consider hierarchy, the easiest way to code your site, and what menu navigation works best for your site.
Use Google’s Keyword Planner
There are countless keyword research tools, but Google’s Keyword Planner is the most widely used and easiest to use. Use this tool to research the search volume of specific keywords you want to target.
You can compare search traffic to determine which keywords are most profitable. You can also use Keyword Planner to generate new keywords related to your topic.
While writing blogs shouldn’t be done solely for SEO, blogging offers several SEO benefits besides providing exciting and relevant content to your audience. Creating a blog will improve your marketing efforts:
- Establish your brand
- Improve visibility in search engines
- Refresh and new content that search engines want
- Index more pages
- Acquire links and build outbound & internal links
Focus on User Experience
Content is how you become a more significant business, but creating an ideal user experience helps level things out. Find what to look out for and areas that could be improved. One crucial area that many small businesses fail to understand is that content should read naturally. You shouldn’t include excessive keywords that will help you rank; instead, you should include them where they are relevant and add value to your audience.
Make sure search engines index your site.
First, create an account with Google Search Console and Bing Webmaster Tools. Once everything is set up, submit your sitemap. Once created, specify the location in the robots.txt file. Submitting your sitemap to Google and Bing ensures that your site is indexed correctly. It isn’t the only reason you should create an account with Google Search Console and Bing Webmaster Tools.
SEO agency in Phoenix is a way to improve traffic and sales, provide better customer service, increase the profitability of existing customers and even improve a business’s public image. It takes time to do it right, and so many small-business owners find themselves too busy with other things to take care of it. The good news is that many companies in the know can handle this tricky task for local businesses.